Kristian Šustar is the executive director of HUP Zagreb, a company whose facilities are at the center of the most important business, politic and sports events in both Zagreb and Croatia. HUP Zagreb has what it takes to become the axis that new architecture of the Croatian hotel industry will be developed around. Throughout new developmental projects, company strives to set the course for changes within national tourism.
His years-long experience is mostly in management positions within tourism-based companies (Maistra and Adriatic Luxury Hotels) that were in constant expansion dictating development trends within the industry with their business policies and positioning themselves to take over the role of managing with a transition model of tourism development determining the course of changes, initiating and stimulating high-quality developmental projects, and destination education through introduction of new trends. During his career he often carried out several functions simultaneously within certain companies.
In addition to Croatia, he has acquired his experience in a number of international projects. He has actively participated in the operation of local and county tourist boards for many years and is a member of the Croatian National Tourist Board Council. As of December 2009, he has been the President of the Association of Employers in Croatian Hospitality, the national association of hoteliers.