Elizabeth (Randall) Winkle is Managing Director for STR Global Limited and is based out of London. Prior to being appointed Managing Director, Elizabeth had been Director of Operations for the company with responsibility for operations and client relationship management. Elizabeth has been active in the industry, speaking at international conferences and participating on panels at various events. Mrs. Winkle was invited to take part in the Dean’s Distinguished Lecture Series (DDLS) at the Cornell School of Hotel Administration (SHA) in 2011 and at Ecole hôtelière de Lausanne (EHL) in 2012. Mrs. Winkle is a current member of IHIC and ISHC.
Elizabeth joined STR Global from the financial services industry, having served as Interim President/CEO for Pasadena Federal Credit Union in California after previously serving as Vice President, Member Services for the $120 Million organization.
Elizabeth is a 2007 recipient of the World Council of Credit Unions’ (WOCCU) Young Credit Union Professional Award and represented the organization on a Cooperative Learning Tour in Ecuador. In 2006, she was honored with the Callifornia Credit Union League’s Tomorrow’s Star award.
Elizabeth holds a bachelor’s degree from Vanderbilt University.
In 2008, STR Global was formed as a three-way merger between US-based STR, HotelBenchmark, a division of Deloitte UK and daily benchmarking company, The Bench.
STR Global’s mission is to provide one standardised worldwide platform, consistent methodology, transparency and quality service around the world. STR Global has continuously grown, focusing on established markets in Europe and the emerging markets of the Middle East, Africa, Central and South America and Asia Pacific. STR has continued to serve the North-American market which includes the U.S., Canada, Mexico and the Caribbean.
STR and STR Global track supply and demand data for the hotel industry and provide valuable market share analysis for international, regional hotel chains and independent hotels. With more than 50,000 hotels participating in our hotel performance surveys, we are the world’s foremost source of historical hotel performance trends on daily and monthly basis. We offer standard reports and customized data sets that help you to understand historic and forecasted market performance and supply and demand dynamics for the hotel industry.
STR and STR Global can be of assistance to operators, owners, investors, destination management companies, local and national governments, vendors, developers, advisors and financiers alike.