Day 1: Wednesday 14th February 2018
Official opening of Adria Hotel Forum 2018
Mediterranean and European outlook in 5 years time
Croatia investment possibilities
Montenegro investment possibilities
The look into investors’ strategies
Coffee break by Franck, Fresko, Jana & Kraš
What are the numbers telling us? A look at 2017 hotel performance across Europe
Key change drivers
SEE ministers’ panel and what is to be done for the future of hotel industry
Lunch break sponsored by Podravka
ASIC/ Adria Student Innovation Contest/ 1.award presentation
How new technologies can decrease development cost and increase pre and post sales
Smart data for smart growth
Mediterranean Resort Sector & Second Homes: Key Facts, Trends & Success Factors
How expensive are management/franchise contracts and are we ready for lease models?
Comparison of regional city hotel market – Belgrade- Budapest-Ljubljana-Sarajevo-Vienna-Zagreb
Coctail dinner party at Zagreb Eye (Ilica 1) 16th floor
Day 2: Thursday 15th February 2018
Are you ready for the GDPR – data protection compliance in the hospitality sector
Human resources – Shortage of qualified people, particularly at seasonal destinations – how markets such as Greece, Turkey and Bulgaria have or have not dealt with the issue and how data can be implemented to better position and motivate staff
Hotel companies on stock exchange market
Hospitality trends we are facing – should hotel companies fight against or flirt with private accommodation rental
New products – What are the new products which are successfully expanding (such as lifestyle-budget products, hostels), why are they successful and whether the Adriatic markets are ready
Top hospitality management schools in Switzerland (presentation in the Meeting room)
The geopolitical situation in each country of Europe greatly influences the results of tourism every year. Since the beginning of the terrorist attacks, we have witnessed a sudden change in the turnout of tourists, so some countries like Turkey and the North African countries had a drop in the number of tourists by 40 percent and are still recovering due to the increase in tensions. Yet, for cities like Paris and London we have witnessed only short-term decline and rapid return to positive figures.
From the aspect of investment, London, along with the terrorist attack and Brexit, is still considered to be the most interesting destination for investing in tourism by investors. Even all the projections of consultancy houses were suggesting an uncomfortable economic period never came true. Even so, London seems to be more attractive than ever. In Europe (and in the world), there are fewer individual investors, and they are more and more institutional, and it is estimated that investment in hotel investment will remain at last year’s level.
Global trends, of course, also affect the Western Balkans, so Croatia, Serbia, Slovenia, Bosnia and Herzegovina and Albania, in the past two years, are increasingly attracted by international investors (still largely from Eastern European countries and countries of the Middle East) as well as by institutional investors. Belgrade has been developing very fast in the last two years, and hotels (mostly run by international hotel chains) open almost every month on average. Also, in the first half of 2017, the number of guests in Belgrade grew by 19% (the largest number of overnight stays being made by Turkish and Israeli tourists), which is certainly connected with the accomplishment of excellent air links with several important destinations. And Ljubljana feels significant growth but it seems to be somewhat weaker than Belgrade.
During the first months of 2017, Ljubljana increased by 12% in the segment of overnight stays. A new airport has opened in Zagreb, enabling faster development, but there is still a lack of large hotel development that seems necessary. Sarajevo, where global hotel brands also find a place for their growth, has a huge growth in the number of tourists, especially the Muslim population. And Bosnia, with quality strategic planning, could become a particularly interesting cultural destination of Eastern Europe. Albania, which has the highest attendance during the summer months, just like Croatia, counts more than 100% increase in arrivals in the first six months of 2017. Depending on the political situation, it is likely that Albania will have a remarkable growth over the next few years. On the other hand, Croatia has grown by 22% more in the first six months, which is more than average in comparison to other Mediterranean countries (averaging 10%).
But there are two important questions here:
1.Are we managing growth or does it “happen” to us
2.Are we competitive (which brings us back to the first question)
The first question is certainly the most important: is the development governed or the greatest increase in made due to the geopolitical situation. And if the second is the answer, is the region aware of the advantages and risks of it.
Being aware of the advantages we are facing at the moment yet also the challenges we might face in soon future, our program talks about the most important issues like:
- Mediterranean and East European outlook in 5 years time
- Hotel Attractiveness Index for the region
- Investors’ strategies
- Comparison of regional hotel market
- What are new products which are expanding successfully
- Facing the challenge of human capital shortage
- Hospitality trends and what are the global players doing to face them