ASIC competition


The founder of the ASIC student competition is the Adria Hotel Forum (Proficiscor Ltd.). 

The Adria Hotel Forum is a professional conference on the topic of Investments in the hotel industry, held for the first time in 2013, under the auspices of the Ministry of Tourism, the Association of employers in Croatin hospitality (the UPUHH), the Association of Small and Family Hotels (the OMH), the Croatian Chamber of Economy (the HGK), the County of Istria and the City of Zagreb.

The conference strives to facilitate discussion within the sector, network data and foster quick and high-quality development aimed at the hotel industry. The Forum’s theme is always tied to investments, and additionally all activities that promote the development of the tourist sector. The theme of the 2013 Adria Hotel Forum is “Investments and Innovations in the Hotel Industry.”

Patrons include the Association of employers in Croatian hospitality (the UPUHH), Horwath HTL, Croatia and Glion Institute of Higher Education.

Jury members:

  • Dr. Sanja Čižmar, Horwath HTL
  • Marina Franolić, AHF
  • Kristian Šustar, HUP-Zagreb
  • Representative from Glion Institute of Higher Education


1.award: 3-day journey to Budapest, sponsored by InterContinental Budapest 5*

2.award: 3-day accommodation in hotel Miramar 3* in Rabac, sponsored by Valamar Hotels & Resorts

3.award: Gift box from Školska knjiga and Brokula&Ž



ADRIA – the competition is international while the theme is always tied to the Adriatic region.

STUDENT – Students are the strongest possible driving force of innovations, projects and products of our generation.

INNOVATION – Innovation is the application of a new and improved idea, action, product, service and/or process that brings out new uses or qualities in its implementation stage.

CONTEST – The competition is organized in the manner that the best ideas and teams get an opportunity to present themselves to experts from the profession.



ASIC promotes:

• Exciting and innovative ideas

• Ideas that strive to raise product quality and service in tourism

• Ideas that will facilitate productivity in tourism

• Ideas that will present the area/ region/ country as an interesting destination beyond the current demand



Innovative models/ projects/ products that will facilitate prolongation of the tourist season in Croatia. Click here for more details on this topic.

WHO can apply:

  • ASIC is open for all students in their 3rd, 4th, and 5th year of study. Students/ team members need not be from the same faculty
  • Every team must have a minimum of 4, and maximum of 6 members
  • Every team can submit an application for only one project
  • One person can only be a member of one team

WHEN the competition is carried out:

01.11. release of competition

15.12. application of teams (you can find an application from here and send the completed application to the following email address:

19.12. last day for posing questions

22.12. answers to questions (all questions and answers will be delivered to registered teams)

20.01. 2014 online submission of materials within 1st round (submission is online; instructions can be found on the competition’s website)

27.01. announcement of results of the 1st round

11.02. presentation of selected projects in front of the panel of judges and judge’s decision in regard to the winners

13.02. presentation of awarded projects at the Adria Hotel Forum


All applicants register online for the competition.

Selected projects that will proceed to the 2nd round will hold their respective project presentations in front of a panel of judges at the Westin Hotel on February 11th, 2014.

Awarded projects will be presented to all participants of the Adria Hotel Forum at the Westin Hotel on February 13th, 2014.


Research model and project presentation:

Research the target audience of tourists and their criteria/ models and based on that present the product/ project that motivates that same target audience, or a different one (if the goal is a change of the market segment) to visit the selected area.

It is important to view all the elements of tourism that include the way which guests arrive, their preferences and expectations beyond the connected product

Minimal area can span a range of 20.000 residents, while the largest area that one team can encompass is the territory of the Republic of Croatia


The project cannot have over 30 pages, addendums included. The project must be written up on a computer, Times New Roman font, size 11, single line spacing, margins 2.5cm (top, bottom, left, right).

Each project must consist of:

  • Cover page with the names of all team members, project title and contacts
  • A short single page summary of the project
  • Table of content
  • Analysis of the target audience segment (market demand, segmentation and market growth)
  • Detailed description of the project and innovation
  • Implementation of the project/ product and marketing plan
  • Project timeline
  • Cost estimate of project (for a minimum of 3, maximum of 5 years)
  • Addendums and short CVs of team members

All teams whose projects are selected for the 2nd round will be notified by February 1st, 2014 in terms of the materials they need to prepare for the presentation to the panel of judges, set to be held February 11th, 2014.

Evaluation methodology:

  • Innovation (product is innovative); 25%
    • The concept is completely new and has never before been applied (or the concept has been modified based on an existent one; in that case changes and improvements as opposed to the existent model must be clearly displayed)
    • Concept is clear and comprehensible
  • Relevancy (all market segments are taken into consideration); 20%
    • The team has researched the market, identified segments are addressed and tourists’ motivation for the selected area is understood
  • Financial expenses of project compared to expected project proceedings; 20%
    • Project is financially cost effective
    • It is possible to carry out and implement the project within the existent tourist supply
  • Feasibility of the ultimate goal – promotion with the purpose of increasing number of visitors, 20%
    • Goal is clearly defined and feasible and does not collide with existent tourist concepts, if so, requires minimal changes of legal regulations
  • Presentation; 15%
    • Project is written pursuant to the competition rules, the theme is elaborated in a consistent manner, the project is literate/ grammatically correct and visually neat



Projects which do not include any given set element of the competition will not be taken into consideration.

All team members will independently cover their travel expenses to Zagreb for their presentation.



Tourism in Croatia is one of the most important economic branches with a ratio of 13% of the GNP. For the last two years Croatia notes an increase of income from tourism despite the income being below the record-setting 2008.

The number of tourist visits has annually increased 10.1%, while the number of overnight stays has increased 8.9%. It bears stating that this increase of visits and overnight stays is exclusively due to foreign tourists, while a decrease of visits and overnight stays has been noted in regard to domestic tourists. However, average consumption per overnight stay is significantly lower (104.00 EUR) compared to u 2008 (124.00 EUR).

Cumulative data for the January-to-September time period shows that 11 million tourist visits have been realized, as well as over 60 million tourist overnight stays. Thus the number of overnight stays has increased 3.9% as opposed to the same time period in 2011, and is at its highest within the past five years.

A limiting factor of income growth from tourism along with weak supply beyond boarding is certainly seasonality as one of the main characteristics of domestic tourism. It is clear from the below displayed overview how seasonality within Mediterranean countries in most prominent in Croatia.

In order to facilitate year-round tourism, firstly within the hotel sector, teams that apply to this competition are faced with the main goal of presenting products/ projects and/or models that will attract guests beyond the main tourist season within given areas.



General sponsor


Media patrons